It's Not How Good You Are, It's How Good You Want to Be is a paperback handbook on how to succeed in the world - a perfect bible for the talented and timid to make the unthinkable thinkable and the impossible possible. Here, advertising guru Paul Arden offers up his wit and wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity - all notions that can be applied to aspects of modern life beyond work. Beautiful to look at, quick to read and fun to implement, this is essential reading for those who need inspiration and encouragement - as well as those who simply want to make the most of their lives or occupations. Published by Phaidon Press.

Size
- 128 pages